This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Monsters Are Back Together!

MINNEAPOLIS, Aug. 20, 2013 /PRNewswire/ -- Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time — and cereal fans are already poised and ready to stock up.

(Photo: )


While Count Chocula®, Franken Berry® and Boo Berry® appear regularly around Halloween, their old friends Frute Brute™ and Yummy Mummy™ will join them this year for a monstrously delicious reunion.  

All five Monsters Cereals will be available at select retailers starting in late August with full nationwide distribution in early September — but only while supplies last. And, through an exclusive agreement, the cereals will be available in retro packaging at Target.

Monsters Cereals have gained a faithful following over the years. Fans eagerly look forward to the seasonal release; collect monsters-inspired clothing, dolls and artwork; and dress as the characters for Halloween.

"Boomers and gen-Xers grew up with the Monsters Cereals," says Ari Zainuddin, marketing manager with General Mills. "Saturday morning meant cartoons and a bowl of Count Chocula or Franken Berry. They want to share those memories with their kids and this seasonal favorite brings back all kinds of fond family nostalgia."

More than just a tasty treat, the monsters have become iconic Halloween figures, each with their own story and personality.

Considered by some to be the most popular of the monsters, Count Chocula is a vampire who prefers chocolate to blood and is well recognized for his tagline, "I vant to eat your cereal!" First introduced in 1971, Count Chocula cereal combines chocolaty cereal made with whole grain corn and colorful marshmallow shapes.

Franken Berry is a cuddly, pink version of Frankenstein's monster, introduced shortly after Count Chocula. This ghoul still wears the same chain-link suspenders he did when he was first created in 1971. Franken Berry cereal combines delicious strawberry-flavored cereal made with whole grain corn and colorful marshmallow shapes.

Boo Berry was first introduced in 1973 as a blue ghost with a purple tie and hat. The cereal has monstrous blueberry flavor from combining blueberry-flavored frosted cereal made with whole grain corn and colorful marshmallow shapes.

A rambunctious werewolf wearing striped overalls, Frute Brute joined the gang in 1974 and was discontinued in 1982. Frute Brute cereal, made with whole grain corn, combines fruit-flavored cereal with lime-flavored marshmallows.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,104.82 -27.04 -0.16%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,818.2710 -20.3720 -0.42%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs