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Shanda Games Announces The Launch Of "G-Home" Mobile Platform And 36 New Mobile Games In The Pipeline

Stocks in this article: GAME

BEIJING, August 20, 2013 /PRNewswire/ -- Shanda Games Limited (NASDAQ: GAME, " Shanda Games"), a leading online game developer, operator and publisher in China, today announced, as part of its efforts to further strengthen the mobile strategy, the launch of "G-Home", a mobile game platform and 36 new mobile games in the pipeline.

Shanda Games' Chief Executive Officer, Mr. Xiangdong Zhang, and President, Mr. Tunghai Chien, spoke today at the Company's mobile conference "Mobile is the Future" in Beijing. The conference was kicked off with a series of numbers listed by Mr. Zhang that capsulized the achievements Shanda Games has made in 12 years -- cumulatively a total of approximately 1.8 billion accounts, 1 billion active accounts, and 100 million paying accounts. Among the 100 million paying accounts, 20 million are active VIP accounts who have contributed a total of approximately RMB24 billion to Shanda Games' revenues. This group of committed users constitutes the most valuable internet user base in the industry.

Encompassing various functions including Uni-Passport, Uni-Virtue Currency, Customer Services, G-Q Social Community and G-Games, the App G-Home positions itself as a "flagship game center" aiming to vertically integrate high-end users, high-quality contents and premier services. G-Home plans to publish only the top 1% of mobile games selected from the market. With G-Home, users will no longer face the dilemma of choosing one game out of millions and will be able to easily locate games that appeal to them through the functions the platform offers.

Once a game is selected to be published on G-Home platform, the game developer is expected to be compensated by one or more of the following: a guaranteed minimum amount, revenue sharing and a lump sum payment.  The user base and the publishing-distribution functions the platform has will facilitate the games to receive a higher hit ratio without additional promotion costs by the developers.  Shanda Games also plans to open to developers its user database and community in order to help them analyze user behaviors and preferences for the purpose of optimizing the games.

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