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LOUISVILLE, Ky., Aug. 20, 2013 (GLOBE NEWSWIRE) -- Today,
CafePress Inc. (Nasdaq:PRSS), the World's Customization Engine® announced a new partnership between CafePress Services and Molson Coors Canada, a subsidiary of Molson Coors Brewing Company (NYSE:TAP) to bring branded apparel and consumer products to millions of fans via the e-commerce store.
In response to consumer demand for products that feature the brand's iconic maple leaf, Molson Canadian has launched a new online shop devoted to Canada's premium lager products, including t-shirts, beer steins, pint glasses and phone cases embellished with the emblematic red leaf.
"Fans of Molson Canadian reach out to us on a daily basis asking where they can get access to shirts, hats and other items to show their allegiance to our brands," says Hari Sihvo, Director of Sponsorship & Strategy at Molson Coors Canada. "With the launch of an online shop, we now have a resource for Molson Canadian beer drinkers to access great brand merchandise."
By years end, the Molson Canadian Shop, powered by CafePress, will also give customers the ability to customize and personalize products in addition to an enhanced selection of bar décor and seasonally relevant promotional merchandise. CafePress Services has established itself as the go-to for brands and corporate partners as a vehicle providing a wide array of personalized products to online customers with seamless end-to-end services.
Molson Coors serves as the first brewing company using the CafePress platform. The Molson Canadian brand is the first of several popular beers within the company's portfolio in Canada that will soon launch integrated online shops.
"We appreciate how deep consumer loyalty can go when it comes to beer preferences," says Ty Simpson, Vice-President of Business Development for CafePress. "Once someone makes a connection to a particular style of beer or brand, their loyalty becomes passion. Derived from regional reputation or passed down generation-to-generation, the connection includes the slogans and brand artwork."