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TheStreet Open House

LPL Financial Unveils Enhancements To Technology Platform At Annual Financial Advisor Conference

Stock quotes in this article: LPLA

New Account Management Tools Improve Advisor Efficiency and Client Experience; Bundled Suite Reduces Advisor Costs by 50 Percent

Account View, LPL Financial Mobile and Streamlined Office Tools Reflect Overall Technology Focus; Enhanced Trading & Rebalancing Platform Also Launches

SAN DIEGO, Aug. 19, 2013 (GLOBE NEWSWIRE) -- LPL Financial LLC, the nation's largest independent broker-dealer, a leading RIA custodian and a wholly owned subsidiary of LPL Financial Holdings Inc. (Nasdaq:LPLA), today announced a set of enhanced technology offerings and new mobile capabilities for financial advisors and their clients, designed to simplify account management; improve practice efficiency and scalability; and enhance the client experience. The company has also bundled its main set of online tools, resulting in up to a 50 percent cost savings for many of its advisors.

The revamped Account View and Streamlined Office offerings, as well as the new LPL Financial Mobile application, are an update to the current online offerings for both advisors and their clients. They include a suite of mobility products offering "anywhere access" to account information that is designed to help advisors and clients to make more informed decisions. LPL Financial also announced that its main set of online tools, including BranchNet, iDoc (document storage), Account View, eSignature, Remote Deposit, Compliance Workbench and email will be made available in a bundled Core Technology pricing plan that eliminates more than 50 percent of technology costs to advisors and institutions.

Advisors attending this week's annual focus13 conference in San Diego have a chance to demo the new online offerings and solutions and interact with LPL Financial's technology team at a first-of-its-kind, 20,000-square-foot LPL Financial "Digital Town Square."

In a separate but related technology announcement, LPL Financial also introduced its new Enhanced Trading & Rebalancing (ET&R) platform, which enables advisors to simultaneously manage trading activity across multiple client account portfolios.

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