This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Lady Gaga Video Adds Another Layer of Disappointment

NEW YORK ( TheStreet) -- Just a quick followup to my column on Friday expressing disappointment with Lady Gaga's marketing and her latest single, Applause. Her video for that song was released Monday, in characteristically over-the-top style, on the screens of Times Square while she was interviewed on Good Morning America.

The single is from a forthcoming album, ARTPOP, which she has hyped as being an attempt to recreate the marriage of pop and art that Andy Warhol and his associates, including the Velvet Underground, once made famous. Warhol approached that space from the standpoint of an established, serious artist. Gaga is approaching it from the other side, the position of an established pop star.

The point of that column was to say, if you have the ambition, you better have the goods to back it up. Applause and the "leak" that accompanied its release hint at a marketing imbalance of hype over substance. If that's the way it's going to go, we can expect ARTPOP to be a waste of time. Sadly, the new video only reinforces that expectation.

Here is the video. You'll notice it's a hodgepodge of ideas. The bit with her spastically writhing on the floor actually works with the song, which compares the need to please her fans with an addiction. Other shots parody the star-at-center-stage experience. But the fast edits are knee-jerk and the overall look is scattershot, adding up to a big "so what?" You could take virtually any popular female singer and put her in the same series of shots and the effect would have been exactly the same, maybe even better.

I get that the makeup represents her as a canvas and her as a jester, a sad clown playing to the applause. But that's such a minor part of this mess that it hardly even registers as relevant.

Compare it with the supremely beautiful weirdness of Bjork's Mutual Core video, released in November of last year, or the simple, uncomfortable sadness of David Bowie's Where Are We Now? from earlier this year, or the demonic stylish anger of Kanye West's Black Skinhead. Each of those breaks new ground, forces us to reassess our notions of pop song vs. art, pop star vs. artist.

The theme of Applause appears to be a teenage girl's fantasy music video, but it winds up looking like a knockoff of the hundreds of run-of-the-mill MTV-style videos we've seen for the last 20 years.

Lady Gaga is a smart woman. She showed that during her GMA interview. But her grandiose entrance and larger-than-life presentation of the video on the screens of Times Square only seem to back up the point that she's in over her head, unprepared for the challenge she's set for herself: to overcome pop-music industry inertia and create something of real originality and beauty.

The ambitious goals of ARTPOP are going to require more maturity, more dedication to solely artistic ideals and a lot less kowtowing to prescribed marketing formulae.

-- Written by Carlton Wilkinson in Asbury Park

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 -1.15%
FB $117.58 0.73%
GOOG $693.01 0.29%
TSLA $240.76 -2.81%
YHOO $36.60 0.03%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs