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One hundred years ago, the territory size of a Coca-Cola Bottler was determined by the delivery capacity of a mule. The bottling business has changed drastically since that time, and The Coca-Cola Bottlers’ Association (CCBA) has driven innovation and supported Bottlers every step of the way.
CCBA will mark its 100-year anniversary and recognize the pivotal role of independent Bottlers in the Coca-Cola system with a special celebration at the World of Coca-Cola on Aug. 19, 2013. Bart Gobeil, Chief Operating Officer of the State of Georgia, will present a commendation to the Association on behalf of Georgia Governor Nathan Deal. This honor recognizes the unique impact that CCBA has made in supporting the local communities in which its Members operate.
“Since the earliest days of Coca-Cola, our bottling partners have been integral to the Coca-Cola system’s growth and success,” said Steve Cahillane, Executive Vice President & President of Coca-Cola Americas. “With the help of The Coca-Cola Bottlers’ Association, our Coca-Cola products are refreshing the world, inspiring moments of optimism and happiness, more than 1.8 billion times per day.”
While the anniversary celebration of CCBA will take center stage, the evening will also feature the announcement of three “Living Legends” from the ranks of the Bottling Community. The distinction recognizes outstanding contributions to the bottling system by strengthening CCBA, improving the industry, fostering collaboration among Bottlers or supporting strategic philanthropy. These unique awards were created as part of CCBA’s Centennial celebration and recipients will be selected from a list of 14 distinguished nominees. As the culmination of weeks of voting, the announcement will add a sense of drama to the festivities.
CCBA has played a critical role not only within The Coca-Cola system but in the industry for the past 100 years. From its early adoption of the iconic contour bottle to the development of product liability protection, the Association has been at the forefront of innovation in the beverage industry. As product and packaging development accelerates, the ingenuity and close partnership of Coca-Cola’s independent Bottlers is more crucial than ever.