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Marissa Mayer's Critics Need to Get a Clue

Stocks in this article: YHOO

NEW YORK ( TheStreet) -- Yahoo!'s (YHOO) Marissa Mayer, who is now one year into her tenure as CEO, hasn't been as warmly embraced as many industry experts expected.

Frankly, though, I don't believe she cares. Why should she? Where was Yahoo! before her arrival?

I have always loved this company, but I had grown tired that it's CEO's office had turned into a turnstile.

It seemed that every year investors were being introduced to a new leader and being reminded of broken promises from the one that just left.

Mayer, as some analysts have proclaimed, has not taken the "safe route" (whatever that is) in establishing her values as a leader. Wasn't Scott Thompson a safe pick?

Mayer, is bemoaned for having made too many people uncomfortable. Her hard position on workplace issues that typically are considered sensitive for women serves as one example. But I don't believe that a strong comfort level served anyone at the company.

In fact, I once called Yahoo! "the best has-been" on the stock market. The company was teetering down the Lycos and Excite path towards irrelevance.

But thanks to Mayer, who has brought new life to this company, calling Yahoo! anything but improving would be wrong. So what if her methods are unconventional? She's delivering results.

What's more, Mayer understands the urgency that exists after Yahoo! allowed Facebook (FB), Groupon (GRPN) and Yelp (YELP) to grab social media territory that Yahoo! could have dominated if it had had a CEO with vision.

Yahoo!'s recent acquisitions, such as Tumblr and Summly suggest the company is now more focused on growing its technical capabilities. At the same time, Mayer has forged relationships with media sources such as CNBC to lessen Yahoo!'s need to generate its own content.

Given that smart, recent push, do really believe that Mayer would have allowed social media opportunities to get away had she been Yahoo!'s CEO years ago?

I will grant that the search business is over. Google (GOOG) is circling laps around both Yahoo! and Microsoft's (MSFT) Bing.

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