This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Leveraging Social Media as an Introduction to Investing

TheStreet Premium Services

A complimentary preview
of Options-Profits Previews

Social media does not just stop with finding friends and sharing brand loyalty. The data collected by those platforms can also be used to generate interest and investment ideas instead of solely talking to a broker or watching financial news networks. This could be a great catalyst for a new investor to get involved with the market through a familiar social media platform.

TD Ameritrade (AMTD) is working with LikeFolio -- a new website that leverages social media to uncover investment opportunities. LikeFolio aggregates all conversations happening within your social networks. It tracks activities including status updates, likes, wall posts, etc. that are linked to publicly traded companies. LikeFolio then generates a "Top 5 Most Mentioned Stocks" list and a hypothetical portfolio of the companies trending within your social networks. From there, visual graphs show users how they would perform over a 12-month period if they were to make an initial $10,000 investment in these companies.

"LikeFolio exposes non-investors to the investing world, almost like the Peter Lynch model: Invest in what you know," said Nicole Sherrod, Managing Director of TDAmeritrade's Trader Group. "It's available via Facebook and Twitter and could potentially expand in the long term to other social media platforms."

When asked if LiveFolio allows new investors to remove emotion from the process and make the most well-rounded, educated decisions Sherrod explained, "It is a tool designed to spark interest, not provide recommendations. When a potential investor is ready for a second look, he or she signs up for a TD Ameritrade account. As with all new clients, we refer them first to our educational and risk management tools and coaching before placing a trade -- regardless if you are a new investor or more experienced."

How it works:

¿ Users visit www.likefolio.com to sign up and connect the web site to users' social networks within to Facebook and Twitter

¿ LikeFolio searches all of the users' and users' networks' social activity for any mention of a public company's brands and products

¿ LikeFolio then generates a "Top 5 Most Mentioned Stocks" list and a hypothetical portfolio

¿ Finally, LikeFolio generates a report showing how the portfolio would have performed over a 12-month period following an initial investment of $10,000

¿ Users can share their LikeFolio Top 5 via social channels or, if they are ready, open a brokerage account with TD Ameritrade and start investing

For more information on Likefolio, please visit: www.likefolio.com/users/sign_in

TDAmeritrade can be followed on Twitter at twitter.com/TDAmeritrade

OptionsProfits can be followed on Twitter at twitter.com/OptionsProfits


Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
Top Rated Stocks Top Rated Funds Top Rated ETFs