SAN JOSE, Calif.
Aug. 19, 2013
, operated by
(NASDAQ: MOVE) announced today the release of a deeper consumer experience, which now includes new home plans and communities on the realtor.com® website and mobile web offerings, using content sourced from Move, Inc.'s joint venture partner Builders Digital Experience (BDX).
Realtor.com® users can now view over 44,000 new home plans from thousands of new home communities sourced from BDX as part of realtor.com®'s website search results. They can also conduct specific searches for new homes in the recently launched "
New Homes & Communities
" section of realtor.com®. New home plans are included alongside resale listings on the main search results page, as well as the area map display.
The addition of new homes communities and plans is the first enhancement to launch after the historic
July 24 National Association of REALTORS® board of directors meeting
, where the board recommended that the REALTORS® Information Network (RIN) modify its agreement for the operation of realtor.com® with Real Select a Move, Inc. subsidiary.
"Consumers have always depended on realtor.com® for the best listing accuracy, and we are very proud to roll out new features that will increase the breadth and depth of realtor.com®'s listing content. By providing consumers with all their real estate options in one place – new homes, resale homes and rentals – realtor.com® is able to garner the attention of new consumers, as well as enhance its reputation as the online and mobile destination for all things real estate," said
, chief strategy officer at Move, Inc. "REALTORS have always been, and will always be, a crucial component of the home buying and selling process. As we deepen our consumer experience, we're also establishing key opportunities to better educate consumers and highlight the importance of working with a REALTOR."
Comprehensive and accurate listings, as well as industry expertise, are essential components of the home buying process. To ensure that potential home buyers and sellers understand the value of REALTORS® in their local markets, realtor.com® is launching ad campaigns within the new homes experience and featuring a series of educational articles that underscore the importance of REALTOR® representation. Additionally, REALTORS, including those who represent new home communities, are designated with a REALTOR® logo to identify them as members of the National Association of REALTORS®; who subscribe to its strict Code of Ethics.