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Aug. 19, 2013 /PRNewswire/ --
IHG's (InterContinental Hotels Group) (LON:IHG, NYSE:IHG (ADRs))
Holiday Inn® brand today announced the launch of its new multi-million dollar,
Change Your View™ advertising campaign, featuring a
brand-new television commercial titled
Changing Together. The commercial seamlessly combines the Holiday Inn brand's renowned heritage with its innovative approach to meeting the ever-changing needs of the contemporary traveler. More than just a commercial
Change Your View campaign is the next step in reintroducing an iconic brand to a new generation of guests who are not as familiar with the Holiday Inn brand offering today.
"The Holiday Inn brand began as
Kemmons Wilson's vision to make traveling with family accessible, reliable and easy. But the brand's innovative approach to meeting travelers' needs ended up transforming the hospitality industry, and changed the way millions of people travel," said
Heather Balsley, SVP Americas Holiday Inn Brand Family. "Over 60 years later, we know our guests' needs continue to evolve. That's why we invested in a
$1 billion global brand relaunch, the largest in hospitality history, and why we continue finding new ways to meet the demands of today's traveler. The
Change Your View campaign helps bring the Holiday Inn brand offer to life in an inspiring way, and gives us an opportunity to change the perception of guests who may not realize we've changed."
Changing Together commercial debuts today in the U.S., airing across 15 major networks including,
ABC (both in primetime),
CBS (NFL) and
HGTV. In addition, consumers will be able to see the commercials during hit programs such as
America's Got Talent and
Late Night with Conan O'Brien. The TV commercial will be complemented by a mix of digital, tablet and mobile placements, as well as online and social media communications, with all media planning and buying for the
Change Your View campaign handled by
The TV creative, directed by Fredrik Callinggard (also behind:
T-Mobile), was filmed on location at the
Holiday Inn Clark – Newark Area hotel in
Clark, NJ, where the
hotel is at the heart of it all, offering warm, friendly service in a fresh contemporary environment.
The commercial shows guests being treated like family and having a great stay regardless of whether they are traveling with family or on a business trip. It also highlights beautiful open public spaces that encourage social interaction, comfortable, stylish rooms, a modern fitness center and great-tasting food & drinks served in a lively, fun atmosphere with modern touches such as communal tables – all of which have come to represent what a modern Holiday Inn hotel has to offer. The TV commercial was created by
Ogilvy & Mather, the creative agency for the Holiday Inn brand.
The Holiday Inn® brand is part of IHG, which is celebrating its 10 year anniversary as a global standalone hotel company this year. IHG's broad family of nine brands in nearly 100 countries and territories, meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn brand also participates in IHG's guest loyalty program, IHG® Rewards Club. The industry's fast-growing guest loyalty program with 74 million members is free, and guests can enroll by logging on at
IHGRewardsClub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's nearly 4,600 hotels worldwide.
To view the
Changing Together commercial, visit
YouTube.com/HolidayInn. For more information on the Holiday Inn brand's
Change Your View campaign, visit
About the Holiday Inn brandWith more than 1,200 hotels worldwide, the Holiday Inn
® brand is the most widely recognized lodging brand in the world. In fact, the Holiday Inn brand was one of the first international hotel brands to establish a presence in
China in 1984. The Holiday Inn brand provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, and Kids Eat and Stay Free programs, demonstrates the long-standing commitment of the Holiday Inn brand to serving travelers and have helped to establish the brand as "America's Favorite Hotel." For more information about the Holiday Inn brand, visit
www.holidayinn.com or call 1-800-HOLIDAY. Find us on Twitter
http://www.twitter.com/holidayinn or Facebook