This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sequential Brands Group Unveils Plans For Heelys Global Relaunch

NEW YORK, Aug. 19, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group (OTC:SQBG) ("Sequential" or the "Company"), the owner of Heelys®, has announced new plans for Heelys that include an overhauled and expanded footwear collection, global marketing plans and the expansion into new product categories including backpacks and back-to-school accessories.

The new Heelys marketing campaign will feature a television commercial set to air starting October 2013 throughout Europe, Asia, Australia and the Americas. The timing is set to coincide with the new footwear launch. The footwear collection, produced by licensee BBC International, takes a new approach to the previously skate oriented footwear line, adding more vibrant colors and a variety of new silhouettes from canvas high tops to traditional joggers.

"Heelys' growth strategy for 2013 and beyond includes global expansion and product extensions to build Heelys into a full lifestyle brand for kids rooted in adventure and action sports," said Rick Platt, Group President of Sequential.

In 2014, Heelys will continue its footwear expansion with the additional distribution to over 20 new countries.

In addition, Heelys bags, backpacks, and back-to-school accessories will launch in Summer 2014 through a new license partnership signed with 5 Horizons, a worldwide leader in design and manufacturing.

"Our team is very excited to create this category in partnership with Heelys," said Kevin Lehrer, Managing Partner of 5 Horizons. "The brand exudes an authenticity and lifestyle that has drawn so many kids and young adults to the footwear for years." Jon Allen, Managing Partner, added, "We believe that the brand's emphasis on fun designs and rich features translates exceptionally well into a collection of kids bags, packs and lifestyle accessories."

As part of the newly developed marketing campaign, Heelys launched a new website, enhanced packaging and updated POS displays, conveying the fresh look and feel of the brand.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,928.20 -142.20 -0.79%
S&P 500 2,089.46 -25.03 -1.18%
NASDAQ 4,939.3270 -77.6020 -1.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs