This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Nuance Voice Ads Supports More Than 40 Languages, Bringing Conversational Mobile Ads To European Brands And Consumers; First Nuance Voice Ads Campaign Now Live In Sweden (Graphic: Business Wire)

Nuance Communications (NASDAQ: NUAN) and Widespace, the leading premium mobile advertising company in Europe, today announced their partnership to bring Nuance Voice Ads to the world’s leading brands advertising in Europe. Announced in April, Nuance Voice Ads is an innovative new mobile advertising format that lets people have a two-way conversation with the brands they love.

Widespace has integrated Nuance Voice Ads’ powerful voice recognition technology as part of its mobile advertising platform for iOS and Android, providing leading brands with the ability to create an engaging and entertaining conversational experience. And with support for both voice recognition and text-to-speech in over 40 different languages across North and South America, Europe, The Middle East, Asia and Australia, Nuance Voice Ads gives brands an opportunity to create unique conversational mobile ad experiences with consumers all over the world.

The world’s first mobile ad powered by Nuance Voice Ads was built and integrated by Widespace, and will launch in the Expressen app, one of Sweden’s leading national daily newspapers, and Tv24, a TV guide service.

“The future of advertising is in smartphones and tablets, not least due to the opportunities that they enable for dialogue,” said Alexander Lydecker, VP advertising sales at Expressen, “Speaking with ads increases both engagement and retention. It’s particularly exciting for Expressen to be a pioneer for this ad format and we are eager to hear the response from our curious and forward-thinking readership base.”

"Smartphones provide opportunities for interactivity in ways that other media can’t,” said Patrik Fagerlund, Widespace co-founder and CEO. “Our vision is to continuously create better user experiences, which in turn improve advertisers’ results. Nuance Voice Ads provide people with a memorable and engaging experience as a result of two-way conversation, versus a simple visual and limiting interaction.”

“To have both Europe’s leading mobile advertising platform quickly integrate Nuance Voice Ads and launch in Sweden with one of world’s largest consumer brands is incredibly exciting,” said Mike McSherry, vice president of advertising, Nuance Mobile. “Working closely with Widespace, we’ve been able to create an incredibly compelling conversational mobile ad experience supporting the Swedish language. And with support for more than 40 languages worldwide, we look forward to many more conversational ad experiences coming to mobile consumers.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
GOOG $698.19 0.84%
TSLA $229.08 -1.40%
YHOO $35.90 -0.31%
AAPL $94.23 -1.00%
FB $118.06 0.54%


Chart of I:DJI
DOW 17,651.09 -99.82 -0.56%
S&P 500 2,049.79 -13.58 -0.66%
NASDAQ 4,726.5910 -36.6330 -0.77%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs