Updated from Sunday, 7:49 p.m., eastern, to add video reaction from TheStreet's Chris Ciaccia and, on page two, Apple's current stock price and additional commentary on gold iPhone rumors.
NEW YORK (
) -- So, the latest
(AAPL - Get Report)
rumor comes from a relatively credible source, MG Siegler over at
Long story short, it's a gold iPhone. Initial reaction from the tech-geek ether, gold is big in China, therefore a gold iPhone would be big in China.
Maybe this is true. And maybe Apple will sell a billion gold iPhones to a billion Chinese in China and abroad. If, however, you have anything resembling a long-term field of vision for this company, you best be concerned.
, the clever Jay Yarow referred to this as "Apple's Next Great Innovation ..."
I can only hope he is being sarcastic.
I knew Apple would change when Steve Jobs died. It was inevitable. Expected. And, to some extent, preferred. That said, I never thought I would see this sort of gimmicky, short-term pathetic attempt at stealing low-hanging market share from this company.
The only good Apple rumor I have heard is that the company will stick to what it does best and produce a television set/set-top box combo, focused not on content, but on design and user experience. The stuff that brought Apple to the dance. That would help
keep Apple's halo effect alive
. And it would show that Tim Cook hasn't forgotten -- assuming he even knew in the first place -- where Apple came from.
Updated on Page Two.