The Independent Community Bankers of America (“ICBA”) ( www.ICBA.org) has named Pan American Bank CEO Jesse Torres as one of the Top 20 Community Banker Influencers on Twitter ( http://www.ICBA.org/smleaders/topcbers.cfm). The ICBA will feature Mr. Torres and Pan American Bank in the September issue of ICBA Magazine.
Pan American Bank CEO Jesse Torres was named one of the Top 20 Community Banker Influencers on Twitter by the ICBA. (Photo: Business Wire)
“It is a great honor to be recognized by the ICBA. As a career-long community banker I know the value of the ICBA. This recognition is meaningful because it affirms what the Pan American Bank team already knows – that Pan American Bank is making a difference every day in our community,” said Pan American Bank CEO Jesse Torres. “Pan American Bank’s service area is served by six FDIC-insured banks. However, only one of the six – Pan American Bank – is headquartered in California, and the eastside, specifically. Through Twitter and other forms of social media Pan American Bank is able to 'humanize' relations with our community and engage in conversations that demonstrate the many benefits of local banking, including affordable products and services, job creation, living wages, community reinvestment, career development opportunities, and other benefits that are absent when work is shipped outside the community and the state.”
According to ICBA Executive Vice President and Chief Marketing Officer Chris Lorence, “Building a brand goes beyond a perceived geographical footprint; social media opens the doors of opportunity even wider for community banks. Consumers now expect fresh content, insight and consistent interaction with brands they are connected to online, and community banks are no exception. ICBA is proud to highlight those community banks and bankers who are blazing a critical trail forward by making social media an integral part of their brand and communications strategy.”