As part of a rebranding to RH begun last year, the company is developing a luxury lifestyle brand called RH Atelier offering a much broader selection of products, including apparel, accessories, footwear and jewelry.
News of RH Atelier was part of a recent announcement from the company about the reappointment of Gary Friedman, the company's chairman emeritus, creator and curator. Friedman has been reappointed co-chief executive and chairman of Restoration Hardware Holding's board of directors.Friedman will lead and collaborate with Co-Chief Executive Carlos Alberini on decisions affecting RH, as the company initially rebranded itself last year. The two will guide the company as it tries to move beyond its hardware store beginnings.
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