This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Marissa Mayer, Please Don't Screw Up Yahoo! Finance

NEW YORK ( TheStreet) -- Yahoo! (YHOO - Get Report) CEO Marissa Mayer has accomplished a lot since taking over the company's top spot more than a year ago. Her next job reportedly is to tackle Yahoo! Finance, but as an avid user, journalist, and someone who has Yahoo! Finance as part of his daily life, I'm pleading with her: please be gentle.

The New York Post reports that Mayer's next big tackle is the popular finance site, which will be retooled and enhanced for mobile.

I wholeheartedly agree that the Yahoo! Finance app needs a major overhaul, and I'm glad if Mayer is going to tackle this as her next job. However, the desktop site is pretty good as it is. It could use a little tweaking, but please no major overhaul.

When Yahoo! acquired Tumblr earlier this year, Mayer promised "not to screw it up," and I would hope that Yahoo! Finance gets the same treatment.

I'd love to see a Yahoo! Finance app that looks like Yahoo! Weather, which was released for Apple's (AAPL - Get Report) iOS first, then came to Google's (GOOG) Android only recently. Yahoo! Weather is clean, extremely attractive and provides data in a way you want to see. Yahoo! Finance is a treasure trove of data, and it's going to be a tougher job to give people what they want in an app with all the financial information out there. I have no doubt, however, that Mayer and her team of mobile developers will get the job done, whether it's in time for the launch of iOS 7, which is slated for next month, or soon thereafter.

As someone who uses Yahoo! Finance countless times a day, whether it's to read an article, check a quote, or something else, I am solely in favor of making a few tiny little tweaks to the Web site itself. It could use more white space, perhaps more interactive charts and be a little bit more visually appealing, like Finviz is. What I don't want is a major overhaul on desktop.

I know that Mayer's focus at Yahoo! has been mobile, which she eventually plans to monetize, though there's not much there yet. Yahoo! already provides the weather data for Apple, as well as stocks, and a redesigned mobile app for Yahoo! Finance would go a long way towards building out Yahoo!'s mobile presence and making Yahoo!'s properties "daily habits," as Mayer has put it.

Nobody likes change, especially when it comes to their favorite things. I know mobile Yahoo! Finance badly needs a redesign, and I'm all in favor of that.

However, when it comes to desktop, I'm asking one thing Marissa. Please be gentle.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $109.32 -1.30%
YHOO $32.41 1.70%
FB $92.60 0.21%
GOOG $636.63 -0.89%
TSLA $225.52 -2.80%


Chart of I:DJI
DOW 17,007.46 +95.17 0.56%
S&P 500 1,995.83 +15.91 0.80%
NASDAQ 4,775.7510 -15.4010 -0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs