News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV) announced today the launch of a new mobile and online product to deliver near-live highlights of the world's leading football leagues and other exclusive content to the world's fastest growing markets in East Asia. BallBall will initially target fans in Indonesia, Vietnam and Japan, a combined market of more than 460 million people, with exclusive highlight clips, including every goal from England’s Barclays Premier League. The Jeep® brand has signed on as launch sponsor for BallBall across all three territories.
As a new initiative, BallBall was developed by leveraging existing resources and collaboration from across News Corp, including Fox Sports Australia, News UK, Dow Jones and The Wall Street Journal.
"BallBall's launch is a significant moment in the e-evolution of the new News,” said Robert Thomson, Chief Executive of News Corp. “It is all about the mobility of unique content and the upward mobility of Asia. As well as exclusive highlights, our company has unique access to great football writing, statistics, and the players, both on the field and in the industry, and we will bring Asian fans much closer to the action. Football is the ultimate global sport in an era of globalization and digitization - this new company will ride the momentum of those two mega-trends."
BallBall (@ballball) features video highlights from more than 1,600 games - viewable only to fans in Japan, Indonesia and Vietnam - with exclusive clips, including England’s Barclays Premier League, Bundesliga (Germany), Ligue 1 (France), Serie A (Italy), FA Cup (England), Championship (England), Capital One Cup (England), Brazilian Championship, and Major League Soccer. BallBall will also provide Match Day previews and post-game packages. The mobile app is available to download to smartphones in the three regions via the Android marketplace. In addition, BallBall.com will carry video, viewable only in those regions, as well as related match coverage.
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