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Ford Upgrades 2014 C-MAX Hybrid For Better Fuel Economy, Changes 2013 Label To Improve Customer Satisfaction

DEARBORN, Mich., Aug. 15, 2013 /PRNewswire/ -- 

  • 2014 Ford C-MAX Hybrid on sale later this year is upgraded with new transmission gearing and enhanced aerodynamics to further improve fuel efficiency performance
  • Ford voluntarily changing its approach to C-MAX Hybrid fuel economy labeling going forward to better match performance and improve customer satisfaction
  • Label changes will result in a lower 2013 C-MAX Hybrid miles-per-gallon label – though still class-leading and a better combined label than the Toyota Prius v; current C-MAX Hybrid owners will receive a goodwill payment for the difference
  • Customer demand for C-MAX Hybrid remains very strong, with two-thirds of buyers from imports; C-MAX Hybrid helps drive Ford to best quarterly hybrid U.S. sales ever

Underscoring its commitment to fuel economy leadership, Ford Motor Company (NYSE: F) today said it is upgrading the 2014 Ford C-MAX Hybrid, which will go on sale in December. The company also is changing the way it tests and labels the 2013 C-MAX Hybrid for fuel economy to better match performance and improve customer satisfaction.

The upgrades build on powertrain software updates Ford announced last month for the 2013 C-MAX Hybrid. The 2014 C-MAX also will benefit from several hardware changes, including:

  • Gearing changes that result in a more efficient transmission drive ratio
  • New hood seal, front and rear tire deflectors, A-pillar moldings and the addition of rear lift gate deflectors to improve vehicle aerodynamics
  • New engine oil with reduced friction

The enhancements to the 2014 C-MAX Hybrid are expected to improve customers' on-road fuel economy, especially at highway speeds.

"Ford is absolutely committed to being a leader in the hybrid market and to top fuel efficiency across our lineup," said Raj Nair, group vice president, global product development. "We are taking actions with our popular C-MAX Hybrid so that customers are even more satisfied with the vehicle's on-road fuel efficiency performance."

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