Aug. 15, 2013
- 2014 Ford C-MAX Hybrid on sale later this year is upgraded with new transmission gearing and enhanced aerodynamics to further improve fuel efficiency performance
- Ford voluntarily changing its approach to C-MAX Hybrid fuel economy labeling going forward to better match performance and improve customer satisfaction
- Label changes will result in a lower 2013 C-MAX Hybrid miles-per-gallon label – though still class-leading and a better combined label than the Toyota Prius v; current C-MAX Hybrid owners will receive a goodwill payment for the difference
- Customer demand for C-MAX Hybrid remains very strong, with two-thirds of buyers from imports; C-MAX Hybrid helps drive Ford to best quarterly hybrid U.S. sales ever
Underscoring its commitment to fuel economy leadership, Ford Motor Company (NYSE: F) today said it is upgrading the 2014 Ford C-MAX Hybrid, which will go on sale in December. The company also is changing the way it tests and labels the 2013 C-MAX Hybrid for fuel economy to better match performance and improve customer satisfaction.
The upgrades build on powertrain software updates Ford announced last month for the 2013 C-MAX Hybrid. The 2014 C-MAX also will benefit from several hardware changes, including:
- Gearing changes that result in a more efficient transmission drive ratio
- New hood seal, front and rear tire deflectors, A-pillar moldings and the addition of rear lift gate deflectors to improve vehicle aerodynamics
- New engine oil with reduced friction
The enhancements to the 2014 C-MAX Hybrid are expected to improve customers' on-road fuel economy, especially at highway speeds.
"Ford is absolutely committed to being a leader in the hybrid market and to top fuel efficiency across our lineup," said Raj Nair, group vice president, global product development. "We are taking actions with our popular C-MAX Hybrid so that customers are even more satisfied with the vehicle's on-road fuel efficiency performance."