Cooper Tire today announced the winner of its “My Every Day Road Trip” contest, a competition on Facebook that welcomed consumers to express through video, written stories and photos how their every day journeys are sometimes not so every day. The highest-rated video, entered by Lisa Larson of Wisconsin, earned the top prize of a year’s worth of free gasoline and a set of Cooper tires. Cooper also awarded prizes to the photo and written story winners as part of the contest.
In her winning entry, Larson provided a creative glimpse into a different type of daily drive that many can relate to as part of family life. Showcasing her five- and two-year-old daughters pedaling a pink three-wheeler around a snow-dusted driveway, Larson brought to light the importance of relying on tires for her family’s safety, even before they leave the driveway. Whether in snow, sun, rain or shine, tires are the only thing connecting vehicles to the road, making it critical for drivers to property maintain their tires before hitting the road to ensure thousands of miles of safe driving.
In addition to Larson, four video contest finalists were awarded with a new set of Cooper tires to safely assist their memorable daily journeys: Tracy Bayle of Louisiana, Jenny Glickman of New York, Pieter Damsteegt of Michigan and Jonathan Hamilton of Massachusetts. Bayle chronicled scooping up curbside junk to be up-cycled into treasures. Hamilton hilariously described how avoiding droves of wild turkeys makes his daily trips unique. Damsteegt detailed his distinctive commute to Andrews University and Glickman brought some rock and roll into the mix touring America’s heartland with the New York band Blameshift.
“All of the entries received showed in vivid personal detail that Cooper tires touch a variety of individuals in different stages of life every single day,” said Cooper Tire Director of Consumer Marketing Julie Smalstig. “The ‘My Every Day Road Trip’ contest was about real, every day moments with real people, sharing every day – and not so every day – road trips,” she said. “With thousands of video views and entries, fans engaged with us and shared their stories. That's what we're all about!”
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