PEBBLE BEACH, Calif.
Aug. 15, 2013
- Lincoln Black Label previews a new and higher level expression of Lincoln design, style, materials, craftsmanship and personal service and experience
- Ultra-premium materials and meticulous execution complement three stylish and sophisticated themes from Lincoln Design team
- Brand and dealers to collaborate on consistent, personal and integrated customer experience that respects the luxury of time
, the luxury automobile brand, today previewed Lincoln Black Label, a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences that mark the next step in the brand's reinvention.
Showcased on an all-new MKZ and the MKC Concept, Lincoln Black Label eventually will be available on every new
vehicle. This full-range availability enables more vehicles in the model portfolio to be equipped with this higher-level expression of luxury than currently offered by any competitor.
"The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Black Label represents our highest expression of these elements," said
, executive vice president of Global Marketing, Sales and Service and
"The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That's at the heart of Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new
and Black Label dealers will collaborate to create a consistent, personal and integrated client shopping and ownership experience. The entire process will provide respect for the luxury of time with a complete suite of elevated customer services to be unveiled at the time of Black Label market introduction.
Limited-edition design themes, ultra-premium materials, meticulous execution and elevated client service will be the hallmarks of Lincoln Black Label.