Macy’s first introduced “Yes, Virginia The Musical” in 2012, and it was embraced by schools across the country. From Arizona and California to Florida and New York, teachers, students and families rallied around the musical and brought its inspiring message of hope to life. Schools received the script and score royalty free, and the 100 grant recipient schools put those funds to use to purchase costumes, set materials and even sound and lighting equipment. Many schools used their performances as a way to give back, encouraging their students and audiences to write letters to Santa to support Macy’s Believe campaign. With their help, Macy’s reached its goal of collecting 1 million letters.
Now through Sept 16, interested elementary and middle schools can visit yesvirginiamusical.com to submit a grant application. The grants will be awarded to the first 100 eligible schools that complete the application process. All interested schools also are able to access the digital toolkit on yesvirginiamusical.com, which contains the downloadable, royalty-free script and score, select songs, inspirational videos and full details for grant application.
“Yes, Virginia” was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical” was adapted from the animated special and storybook by Chris Plehal, Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy ® Award-winning creative team behind the original song “Yes, Virginia (There is a Santa Claus).”
About Macy’sMacy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.