Macy’s is again offering its original production “Yes, Virginia
The Musical” to schools for the 2013 holiday season to charm audiences across the country. The school musical program debuted last year as part of Macy’s holiday Believe campaign and “Yes, Virginia The Musical” was performed by elementary and middle schools nationwide. In support of arts and music education, Macy’s will provide the script and score royalty free and also will offer $1,000 grants to 100 eligible schools, on a first-come basis, to support their productions. To inspire and help guide schools, Macy’s also will provide a comprehensive digital toolkit, available at yesvirginiamusical.com, which is equipped with an interactive script, production reference materials and inspirational videos from theater experts.
Stagedoor Manor Performing Arts Training Center performs the world premiere of "Yes, Virginia The Musical," which Macy's is bringing back for a second season and again offering $100K in school grants. (Photo: Business Wire)
“We couldn’t have imagined the amazing impact ‘Yes, Virginia The Musical’ would have on local school communities when we introduced the program last year,” said Martine Reardon, chief marketing officer for Macy’s. “The warm response was overwhelming – with so many participating schools sharing that the royalty-free assets and grants helped them to stage productions they may not otherwise have been able to produce, giving students a meaningful opportunity to engage in theatre arts and experience the excitement and fun of being in a school play. Macy’s is proud to offer ‘Yes, Virginia The Musical’ again this year, and we look forward to another season of magical performances.”
“Yes, Virginia The Musical” was inspired by the true story of 8-year-old Virginia O’Hanlon, who wrote a letter to the “New York Sun” newspaper in 1897, to ask about the existence of Santa Claus. The Sun’s editor responded with a poignantly-worded essay that became one of the most famous newspaper editorials of all time and served as the inspiration for Macy’s Believe campaign. During the campaign, which supports Make-A-Wish
, Macy’s collects letters to Santa. For each letter Macy’s receives, the retailer donates $1, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.
Since 2009, Macy’s has reimagined Virginia’s story in a variety of formats including an animated special, “Yes, Virginia,” which has aired in both English and Spanish, illustrated storybook, puppet show and a new concert entitled “Yes, Virginia in Concert,” which will receive its world premiere on Dec. 14, 2013, in a performance by the Cincinnati Symphony and Pops Orchestra.