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CafePress Releases New Tools To Streamline Customized E-Commerce Product Creation

LOUISVILLE, Ky., Aug. 15, 2013 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), the World's Customization Engine ®, today released its enhanced platform for designers and the broader design community. The e-tail site that pioneered crowd-sourced e-commerce in 1999 has enhanced its e-commerce platform tools to better allow designers and individuals with creative skills to create beautiful product, share it with the CafePress community, and earn royalties on their sales.

http://www.cafepress.com

"For over 14 years we've played a key role in democratizing e-commerce and today have over 3 million content owners actively involved in selling merchandise utilizing our unique print-on-demand capabilities," said Sumant Sridharan, President of CafePress.com. "Today, with the release of our new world class platform tools, we've made it even easier for anyone to create amazing products, utilize the latest in social media to advertise their creation, and earn money by connecting directly with our millions of customers."

The new retail e-commerce platform tools includes:

  • Smart Product Engine™ - A proprietary image analysis system that analyzes graphics, photography and other images for dozens of attributes and configures them in real-time onto CafePress' extensive portfolio of over 500 base goods.
  • Activity stream – A unique e-commerce activity stream that provides designers with real time information on which of their products have sold, received social interactions, and other community activity.
  • Public Profiles – The ability for designers to set up their own profiles and develop a community of followers.
  • Updated Design-centric homepage – A new homepage design which dynamically reflects the latest designs uploaded to our Marketplace as well as our hottest-selling designers.

"This year, we've increased the number of products in our marketplace by over 150%. We currently offer our customers over half a billion products to choose from and customize," Sridharan continued. "Our goal is to make it even easier for our designers to get their creative vision into the hands of our communities and customers. In the process, we want to bring the broadest, highest quality catalog of custom products in our industry."

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