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Coldwater Creek Announces New Chief Marketing Officer

SANDPOINT, Idaho, Aug. 14, 2013 (GLOBE NEWSWIRE) -- Coldwater Creek (Nasdaq:CWTR) today announced the appointment of Deborah Cavanagh as Senior Vice President and Chief Marketing Officer, effective September 16, 2013. Ms. Cavanagh will lead Coldwater Creek's multi-channel brand marketing and creative services, and will report directly to Jill Dean, President and Chief Executive Officer.

"We are delighted to welcome Deb Cavanagh to Coldwater Creek," said Jill Dean, President and Chief Executive Officer. "She brings a tremendous amount of experience building and repositioning brands, as well as driving growth through a multi-channel business platform. We look forward to the many contributions she will make leading our marketing efforts."

Deborah Cavanagh said, "I am excited to join Coldwater Creek and to be part of the revitalization of this brand. There is a meaningful opportunity to continue to reengage our core customers, and connect with new ones, through strategic and creative marketing campaigns. I look forward to working with the talented team at Coldwater Creek to create compelling and differentiated marketing campaigns to enhance brand awareness and customer loyalty."

Ms. Cavanagh has extensive experience as a marketing executive with a track record of driving growth by implementing authentic and innovative brand building programs. Most recently she held the position of Senior Vice President, Brand Marketing LOFT, where she successfully led the repositioning of LOFT as a fully differentiated brand from Ann Taylor Loft. Prior to LOFT, Ms. Cavanagh was the Associate Publisher, Creative Services at VOGUE. Over her career, Ms. Cavanagh has held marketing leadership roles at several industry-leading media brands, including Harper's Bazaar, Men's Health, Condé Nast Traveler, and SELF.

Coldwater Creek is a leading specialty retailer of women's apparel, jewelry, and accessories. The Company was founded in 1984 in Sandpoint, Idaho, and sells its merchandise through premium retail stores across the country, online, and through its mobile applications.

CONTACT: Coldwater Creek
         Lyn Walther
         Investor Relations
         208-265-7005
         lyn.walther@thecreek.com

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