Campus Crest Communities, Inc. (NYSE: CCG) announced the addition of a new brand to strengthen its product offering and growing family of brands. evo TM is an upscale urban student housing concept designed to target mature undergrads and grad students.
evo elevates Campus Crest's multi-brand strategy by adding a high-end, urban brand to its brand family. Campus Crest will develop dynamic, sophisticated student housing properties in urban settings, and will open its first two evo properties in the Fall of 2014. The Grove at Cira Centre South in Philadelphia will be renamed evo at Cira Centre South. evo at Cira Centre South will be the tallest student housing property in the country with 33 stories and 850 beds. evo Montreal is the Company's first entrance into the international market and will feature 1000+ beds. evo properties will also feature a full complement of amenities including state of the art study lounges, fitness centers and well-appointed apartment suites. evo comes from the Company's mission to evolve student housing, and allows Campus Crest to grow its grad student base in addition to servicing undergrad students.
"We are the pioneers of the hospitality brand model in the student housing industry, and the evo brand is a natural complement to our existing portfolio. The brand solidifies our commitment to evolve student living in urban markets by providing an unmatched living experience with state-of-the-art amenities and conveniences," said Ted W. Rollins, co-Founder and CEO of Campus Crest Communities.
evo will be joining Campus Crest's brand portfolio that consists of The Grove and Copper Beech. The Grove is Campus Crest's garden-style brand of lifestyle-driven student housing communities, located across the U.S. The Grove communities embrace a flat rate concept with an active residence life that has proven to be very attractive to college students and parents. Copper Beech is the Company's townhome community brand, focused on delivering value to upper classman and graduate students looking for a more residential feel and freedom in their college experience. Each Copper Beech community typically features the largest units in the market with one, two, three, and four bedroom townhomes. The Company's vertically integrated platform, solid operating strategy, and exceptional talent base will continue to propel all three brands forward.