SAN JOSE, Calif., Aug. 14, 2013 /PRNewswire/ -- Realtor.com®, operated by Move, Inc. (NASDAQ: MOVE), today announced that it is a finalist in the Interactive Advertising Bureau (IAB) 9 th Annual MIXX Awards for "Find it First," realtor.com®'s first online consumer marketing campaign. Founded in 2005, the IAB MIXX Awards honor brands and agencies for outstanding achievement in digital marketing and advertising.
"The IAB MIXX Awards recognize top brands and agencies globally that demonstrate unmatched technology, creativity and effectiveness," said Barbara O'Connor, chief marketing officer at Move, Inc. "We are delighted to be the only real estate brand finalist and to be named among the world's finest brands for our first major online consumer engagement initiative."
The IAB named realtor.com® and its partner, award-winning advertising agency Pereira & O'Dell, as a finalist for the "IAB Standard Rich Media Display" and "Online Commercial" awards for the "Find it First" campaign, which focuses on the importance of timely and accurate data in the home buying process. "Find it First" falls into realtor.com®'s mission of providing consumers with the most accurate and comprehensive information as a result of its connections with more than 800 multiple listing services and by updating about 90 percent of listings every 15 minutes.
"Find it First" highlights the importance of real estate listing accuracy and timeliness, featuring video ads depicting humorous scenarios of what happens when a consumer realizes that other buyers have discovered the same dream home. The campaign also included a series of headline-driven banners and animated rich media units, and was supported in email marketing and social channels with the goal to increase traffic and user engagement on realtor.com®.A panel of industry leaders selected MIXX Award finalists from 106 submissions, which spanned 31 categories and 17 countries. The finalists and winners will be honored at the IAB MIXX Awards Gala, where winners are announced at the culmination of the IAB MIXX Conference & Expo Marketplace on Sept. 24 in New York. IAB is comprised of more than 500 leading media and technology companies responsible for selling 86 percent of online advertising in the U.S.
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