SAN MATEO, Calif.
Aug. 14, 2013
/PRNewswire/ -- Marketo (Nasdaq:
), provider of the
leading cloud-based marketing software platform
for building and sustaining engaging customer relationships,
today announced that Curves International, Inc. selected Marketo to power the company's transition from legacy "batch and blast" email marketing to behavior-based consumer engagement and nurturing. Curves has thousands of locations across 90 countries and is implementing Marketo to intelligently and automatically manage the timing and distribution of the right content, to the right person, at the right time across its geographically and demographically diverse consumer base.
"We chose Marketo because it's a robust platform that will help us get to the next level as marketers," said
, Director of Digital Strategy at Curves. "For the first time we will be able to meaningfully engage individual consumers at scale, which was simply not possible before."
About Curves International, Inc.
Curves International, Inc. is the largest weight loss and fitness club chain in the world for women and is famous for its fitness program, a 30-minute circuit with a Coach that works every major muscle group with strength training, cardio and stretching. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Complete Coach has completed a certification program developed in conjunction with the Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com.