This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Who Cares If Teens Don't Use Facebook?

Stocks in this article: FB

NEW YORK ( TheStreet) -- As my daughter approaches 13 years of age, I hope she maintains the ability to express herself as well as Ruby Karp, the newly minted teenager who wrote an Op-Ed for Mashable, I'm 13 and None of My Friends Use Facebook (FB).

Karp articulates much of what we have heard before -- Teens have moved on to other social networks. They're no longer "obsessed" with Facebook. And some slightly more original material -- It's become too complicated.

She closes with the contention: "Facebook needs teens, because we'll be the people keeping it going very soon. And teens can see that, which freaks them out."

I don't understand why the demise of Facebook would freak teens out, but the notion that "we'll be the people keeping it going very soon" gets overplayed.

If the 12-to-17-year-old demographic abandons Facebook it doesn't necessarily mean the 18-to-34 and 25-to-54-year-old demos come crashing down. And the notion that teens set trends for older people doesn't follow as logically as many people assume. So a 13, 15 or 17-year-old turns 18, 20 or 22 in five years and they're not Facebook users. Mathematically that doesn't take apart the constitution of the most important demo for advertisers -- 25 to 54.

According to the latest numbers from Facebook, more than 128 million users log into the site daily on the Web. About 101 million access it via mobile devices. Right now -- and for the foreseeable future -- the people who matter (18 to 54 year olds) are, to considerable extents, "obsessed" with Facebook. That's not changing anytime soon.

Take a look around you ... Facebook is a major part of the lives of an outrageous number of adults throughout the world. And, even if there's a decrease among teen users, they have not gone away completely.

I posted a picture of Wall Street and the NYSE on it this morning. Once this article publishes I'll share it with my Facebook friends (and yes, despite the security risks, I accept all Facebook friend requests). I keep in touch with of people I never would he reconnected or discovered in the first place. People bail me out of jams from time to time on Candy Crush.

Simply put, Facebook has achieved a level of ubiquity that doesn't come apart overnight. It's not MySpace.

First, MySpace never achieved anywhere near the global market saturation Facebook has. It scaled out at, what, just over 100 million users. That's collateral damage for Mark Zuckerberg. Second, there's was more Antony Weiner-type stuff happening on MySpace than the mundane day-to-day, purely platonic human contact that occurs every second, 24/7, on Facebook.

And that's what matters -- the mundane. Because that relationship, like the one radio had with multiple generations and television continues to have, matters. That's what sticks. The fleeting tastes of fickle teens means very little. In fact, it's comical to hear Karp complain about Facebook ads, yet I'm sure she's been duped by marketing ploys such as Nickelodeon "National Day of Play."

If there is a trend here, it absolutely will not derail Facebook's ability to generate billions in revenue, particularly with mobile and video advertisers, over the next several years.

Facebook is nimble. As necessary, it will evolve. Its rapid shift from the desktop to mobile proves this. But, more importantly, advertisers are more nimble than we give them credit for. They go where either the largest audience is and/or their targeted audience is. Neither of those will be absent from Facebook anytime soon, no matter the 12-to-17-year old crowd does.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs