HOUSTON, Aug. 14, 2013 /PRNewswire/ -- Direct Energy, one of North America's largest competitive energy and energy-related services companies, today announced the completion of its acquisition of Bounce Energy, a Houston, TX based energy retailer.
The acquisition of Bounce Energy further strengthens the company's residential business as the largest energy retailer in North America. Bounce Energy provides full-service electricity to more than 80,000 residential and small business customers in the competitive energy markets of Texas, Pennsylvania and New York.
Direct Energy will look to leverage Bounce Energy's expertise in digital marketing and best in class e-commerce platform to increase its digital sales and service capabilities and to accelerate customer growth in the United States. This online platform is also expected to reduce significantly Direct Energy's cost of acquiring new customers."We are pleased to welcome the customers and employees from Bounce to the Direct Energy family and look forward to offering their customers innovative energy solutions and superior customer service," said Steven Murray, President of Direct Energy Residential. "This deal builds on Direct Energy's North American growth strategy and allows us to provide consumers with more choice and services when it comes to how they purchase and consume natural gas and electricity." About Direct Energy Direct Energy is one of North America's largest energy and energy-related services providers with over six million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 states plus DC and 10 provinces in Canada. To learn more about Direct Energy, please visit www.directenergy.com.