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Manchester United And Bulova Announce Global Partnership

Stocks in this article: MANU

(NYSE:MANU) English Premier League football club, Manchester United and prestigious global watchmaker, Bulova have today announced a three year sponsorship agreement to become the Club’s Official Timekeeper and Global Partner.

Established in the US in 1875, Bulova is a world leader in the manufacturing of timepieces and clocks. Much like Manchester United, Bulova is a company steeped in history and a pioneer in its industry.

Bulova has long been known for its technological prowess and quality craftsmanship. It presented the first full lines of men’s and ladies’ wristwatches, invented the first clock radio in 1928 and was the first manufacturer to offer electric clocks in 1931. Its Bulova Accutron watch revolutionised the way the world told time by offering the first fully electronic timekeeping, providing a technology of unprecedented accuracy that was used by NASA in numerous space missions including Apollo 11, the first moon landing.

Recognised today as a world leader in diamond watch styling, the company has also continued its record of technological creativity with such recent innovations as the Bulova Precisionist, with a proprietary advanced precision quartz movement, and the Bulova Accutron Calibrator, the first automatic timepiece that allows wearers to fine-tune its accuracy.

A global company, Bulova has offices in New York, Canada, China, Hong Kong, Italy, Japan, Mexico, Switzerland and the UK along with authorised distributors in 37 countries.

As the Club’s Official Timekeeper, Bulova branding will be prominent on the Club’s scoreboards at Old Trafford, feature on the stadiums digital advertising boards during all Premier League home matches and seen daily on MUTV. Bulova will also produce co-branded timepieces utilising the legendary Manchester United crest.

The global partnership will also see specially-crafted Bulova timepieces displayed around Manchester United’s Old Trafford stadium including in the players’ dressing room, at the Club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.

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