This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Equifax Contact Link Helps Mitigate Business Contact Data Decay; Taps Database Of 60 Million Contacts

ATLANTA, Aug. 13, 2013 (GLOBE NEWSWIRE) -- Equifax announced the availability of Equifax Contact Link, its single-source business-to-business e-mail prospecting solution that provides sales and marketing professionals access to an expansive collection of business contact data to better target appropriate buyers and influencers.

Contact Link serves as an important tool for B2B marketers to deliver better value with less marketing risk. Using standardized data fields, the tool creates profile hierarchies designed to streamline list building and maximize record matches. Marketing and sales professionals can use the profiles to identify, evaluate and refine audience selection for properly aligned, better performing email campaigns.

"Email prospecting has evolved from pulling prospect lists and sending batch emails only to a much more targeted, precision-driven approach," said Dennis Behrman, Equifax Associate Vice President of Product Management. "Equifax Contact Link delivers the business contact card information marketers and sales people need to target prospects more effectively, including hard bounce-back protection, to help quickly, efficiently optimize campaign performance."

Equifax Contact Link key benefits include:
  • Ability to target individuals by function and rank within an organization
  • Hard bounce-back protection so you don't pay for email addresses that do not exist
  • Multiple data format delivery options to fit your business needs and existing technology capabilities
  • Single source access to business contact data so there is no need for de-duping, overlap tracking or managing multiple vendors
  • Ability to append existing contact data to existing, risk-based lists

About Equifax Inc.

Equifax Commercial Information Solutions is a leading provider of small business intelligence. We provide best-in-class business credit risk and marketing data, predictive analytics and unmatched expertise to enable clients to grow their business intelligently. From small business to enterprise customers, prospects and suppliers we help clients to know and grow their customer base and mitigate risk. Our proprietary data and personalized service enables clients to improve the precision of their sales and marketing efforts with quicker access and unique visibility into their customers and prospects. For more information visit www.equifax.com/commercial .

Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,598.20 -91.66 -0.52%
S&P 500 2,098.04 -5.80 -0.28%
NASDAQ 5,115.3820 -12.8990 -0.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs