Starbucks has offered its Starbucks Reserve® coffees, a line of rare and exotic small batch single origin coffees, since 2010. Harvested at the peak of the season and then batch-roasted by Starbucks, these coffees are available by the cup on the Clover® brewing system, where their flavors are fully accentuated, but also in half pound bags for customers to brew and enjoy at home. In the last three years, Starbucks has introduced more than 40 different Starbucks Reserve® coffees and will continue to offer an average of 14 Starbucks Reserve® coffees per year. Some Starbucks Reserve® coffees, like Panama Auromar Geisha offered last April, are so limited in supply that Starbucks makes them available only online or at a handful of Starbucks Reserve® stores in select markets.“Our global coffee team tastes more than 250,000 cups of coffee every year looking for the finest coffee in the world,” added Linnemann. “We often come across rare gems during our cuppings that we can’t pass up—even if only a few hundred pounds are available (when compared to the more than 450 million pounds of coffee Starbucks purchases every year). In fact, some of the single origins we discover are earmarked for blends, but are so extraordinary we want to offer them to our customers as a single origin and therefore present them as a Starbucks Reserve® coffee.”
Ka'u From The Big Island Of Hawaii Is One Of The Starbucks Reserve Coffees Currently Available At Stores Offering The Clover Brewing System. (Photo: Business Wire)
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