Aug. 13, 2013
/PRNewswire/ -- Bushmills® Irish Whiskey, one of the most classic names in spirits with hundreds of years of distilling tradition behind it, is welcoming the highly-acclaimed actor
to its 'Since Way Back' program and family. Aaron joins three of his closest friends on this journey, tasked with sharing personal stories and defining influences that have led Paul through his journey toward success. A behind the scenes look at his Bushmills photo shoot can be found
'Since Way Back' was created in 2009 to celebrate the close friendships and camaraderie shared between lifelong friends in
, and has since expanded to form a global influence among age-appropriate whiskey drinkers. Inspired by the longstanding tradition of friends sharing stories together over a glass of Bushmills, the program will work with each to produce creative, inspired content, while showcasing the centuries-old narratives of the whiskey from its beginnings to its most recent addition of Bushmills Irish Honey.
Aaron, known for his role as
on the AMC drama "Breaking Bad," joins close friends
Chris Paul Scardamalia
to develop pieces of content that will debut throughout the year. These pieces will document and celebrate their personal triumphs as a group, lending to additional ways to inspire viewers to share Bushmills responsibly among friends.
"These guys are my best friends on the planet," said Aaron. "Dave is also an actor who, in addition to living on my couch for three years, happens to be the clumsiest person on the planet; Phil, I met at a bar 10 years ago – he's a documentary filmmaker and shark activist, splitting his time between
; and Chris has always been there for me when I needed someone. I'm truly a fan of Bushmills, and to have all of these friends join me in this program, and to have Bushmills give us an outlet to share our crazy journey with fans, is an incredible moment for us. We can't wait to get started."
'Since Way Back' will serve as an additional venue to remind others to please drink responsibly. Check out
for additional announcements and collaborations throughout the year.
is one of
best young talents. With his acclaimed performance in the AMC drama "Breaking Bad," and a 2012 and 2010 Emmy Award
win for "Outstanding Supporting Actor in a Drama Series." Paul is quickly becoming a household name, recently wrapping production on the Disney/DreamWorks action film NEED FOR SPEED. Aaron's additional credits include the Sony Picture Classics drama SMASHED, the hit film MISSION IMPOSSIBLE 3, DECODING ANNIE PARKER, the horror film LAST HOUSE ON THE LEFT and the critically acclaimed HBO drama, "Big Love." When he's not busy acting, Paul is actively involved as an advocate for the KIND Campaign. Founded by Aaron's wife, Lauren, the KIND Campaign is a non-profit organization that seeks to raise awareness and healing to the negative and lasting effects of girl-against-girl crime and bullying.
Bushmills reminds friends to drink responsibly. Make sure to drink in moderation and get home safely: designate a driver or take a taxi.