Voltari Corporation (NSDQ: VLTC), 10-year veteran in data driven solutions for smart marketing and advertising, announces the hiring of media and ad tech sales leader Jon Blinderman as Regional Vice President of Sales for the East. Blinderman will drive new business and client development for the region, as the company continues to grow its visibility and revenues.
“Jon is an exciting hire for Voltari, as we continue to grow our business and deepen our existing client engagements. He brings a long track record of successful consultative selling—winning the confidence of new clients but also helping expand those relationships already on board,” said Lauren Halpern, national Vice President of Sales for the company. “His effective relationship focus will greatly benefit our brand and agency clients looking for more out of their mobile ad marketing.”
Jon joins the Voltari team as a proven sales leader with 20 years media and ad technology experience. Most recently Jon led the partner side efforts at DoubleVerify, online media verification and decisioning company, where he successfully sold brand safety and ad viewability solutions to the sell side of the industry. Prior to that Jon has had a successful sales career at comScore, FOX Sports, Lycos and Viacom.
“As consumers increasingly engulf media on the go, mobile usage will continue to outpace other media options. Brands want to deliver their messages to target consumers effectively and with total cost efficiency, so that they can confidently scale their efforts. The Voltari platform will exceed any expectations on this front,” said Blinderman. “I am thrilled to have the chance to take this offering to the market and showcase the Voltari capabilities to brand marketers interested in taking their mobile ad marketing efforts to the next level, but in a highly efficient ROI-focused manner.”
For more than a decade, Voltari has empowered brands and agencies to maximize their advertising dollars through smart marketing and advertising solutions. Voltari's real-time, machine-learning optimization delivers content and messaging to people who are most interested in it, when they are most likely to interact, through an integrated and scalable managed service platform. This technology enables Voltari’s clients’ campaigns to gain efficiencies that improve their performance over time. Voltari's technology, expertise and unique go-to-market approach continually deliver higher ROI for its customers while remaining respectful of consumer privacy and compliance with all relevant privacy statutes. For more information, visit