This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

4INFO Partners With Acxiom To Provide Consumer Brands Advanced Mobile Advertising Precision And Measurement When Targeting Existing Customers





SAN MATEO, Calif., Aug. 13, 2013 /PRNewswire/ --  4INFO, an advanced mobile advertising technology company that makes mobile measurable, today announced the company is partnering with Acxiom (Nasdaq: ACXM), a leading enterprise data, analytics and software as a service company. The partnership provides US consumer brands new levels of mobile advertising precision and confidence for customer relationship campaigns, including the ability to measure results where it counts — at the cash register.

Through the partnership, 4INFO now offers its new AdHaven® Bullseye™ product within the Acxiom® Collaborative Targeting Suite™. This privacy-compliant solution allows marketers to fully leverage their company's own first-party CRM data — precisely targeting and reaching their existing customer base with mobile advertising, and then measuring campaign effectiveness through actual sales lift.

"We're enabling an industry first: allowing marketers to target only their existing customers with mobile advertising on a one-to-one basis or by segment, without having to worry about reaching beyond their target or to uninterested consumers," said Tim Jenkins, CEO of 4INFO. "This takes cross-channel customer campaigns to a whole new level – allowing marketers to fully leverage mobile strategies, reach specific customers at scale, and drive real results for their companies."

Acxiom is offering this new precision mobile targeting capability immediately to their customer organizations using the Collaborative Targeting Suite.

"Our customers are very sophisticated marketers who live in the world of Big Data. They expect to reach highly-segmented groups of their existing consumers with extremely relevant offers, and be able to deliver real results for their companies," said Dana Hayes, Jr. GVP, Global Partner Development for Acxiom. "With this new mobile offering, we believe marketers will find tremendous results by leveraging Collaborative Targeting across the mobile environment."

Key benefits for brand marketers include:

  • Precise targeting through 1:1 matching of 4INFO mobile data with a company's own customer (CRM) data or using Acxiom segmentation data, combined with propensity modeling and segmentation. Allows marketers to narrow their campaign focus to only the most relevant customers.
  • Measurement of campaigns through actual sales lift, shows marketers what is working and where their advertising spend is most effective.
  • Cross-platform campaign capability allows marketers to reach customers via both apps and Web across major mobile operating systems without limit, including: iOS, Android, and webOS.
  • National reach of more of than152 million consumers' mobile devices in 101 million households.
  • Precision matched with privacy by design, enabling an accurate match between household data and mobile device data, without exposing any personally identifiable information.

In addition to the Collaborative Targeting Suite enhancements, today's partnership announcement also allows 4INFO to offer Acxiom data within the AdHaven Bullseye product, providing direct 1:1 matches with consumer data within financial services, retail and automotive sectors.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,265.99 +109.14 0.64%
S&P 500 2,011.36 +9.79 0.49%
NASDAQ 4,593.4250 +31.2360 0.68%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs