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4INFO Partners With Acxiom To Provide Consumer Brands Advanced Mobile Advertising Precision And Measurement When Targeting Existing Customers

Stocks in this article: ACXM

SAN MATEO, Calif., Aug. 13, 2013 /PRNewswire/ --  4INFO, an advanced mobile advertising technology company that makes mobile measurable, today announced the company is partnering with Acxiom (Nasdaq: ACXM), a leading enterprise data, analytics and software as a service company. The partnership provides US consumer brands new levels of mobile advertising precision and confidence for customer relationship campaigns, including the ability to measure results where it counts — at the cash register.

Through the partnership, 4INFO now offers its new AdHaven® Bullseye™ product within the Acxiom® Collaborative Targeting Suite™. This privacy-compliant solution allows marketers to fully leverage their company's own first-party CRM data — precisely targeting and reaching their existing customer base with mobile advertising, and then measuring campaign effectiveness through actual sales lift.

"We're enabling an industry first: allowing marketers to target only their existing customers with mobile advertising on a one-to-one basis or by segment, without having to worry about reaching beyond their target or to uninterested consumers," said Tim Jenkins, CEO of 4INFO. "This takes cross-channel customer campaigns to a whole new level – allowing marketers to fully leverage mobile strategies, reach specific customers at scale, and drive real results for their companies."

Acxiom is offering this new precision mobile targeting capability immediately to their customer organizations using the Collaborative Targeting Suite.

"Our customers are very sophisticated marketers who live in the world of Big Data. They expect to reach highly-segmented groups of their existing consumers with extremely relevant offers, and be able to deliver real results for their companies," said Dana Hayes, Jr. GVP, Global Partner Development for Acxiom. "With this new mobile offering, we believe marketers will find tremendous results by leveraging Collaborative Targeting across the mobile environment."

Key benefits for brand marketers include:

  • Precise targeting through 1:1 matching of 4INFO mobile data with a company's own customer (CRM) data or using Acxiom segmentation data, combined with propensity modeling and segmentation. Allows marketers to narrow their campaign focus to only the most relevant customers.
  • Measurement of campaigns through actual sales lift, shows marketers what is working and where their advertising spend is most effective.
  • Cross-platform campaign capability allows marketers to reach customers via both apps and Web across major mobile operating systems without limit, including: iOS, Android, and webOS.
  • National reach of more of than152 million consumers' mobile devices in 101 million households.
  • Precision matched with privacy by design, enabling an accurate match between household data and mobile device data, without exposing any personally identifiable information.

In addition to the Collaborative Targeting Suite enhancements, today's partnership announcement also allows 4INFO to offer Acxiom data within the AdHaven Bullseye product, providing direct 1:1 matches with consumer data within financial services, retail and automotive sectors.

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