Aug. 13, 2013
/PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) announced today that Eddie 'Piolin' Sotelo, Spanish-language radio's top personality, will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, "El Show de Piolin."
Piolin, credited with popularizing the Spanish-language morning drive format in major Hispanic markets, will now have his first true national platform, reconnecting with his massive base of loyal fans while reaching new listeners nationwide who have heretofore been unable to hear his compelling, entertaining, and unpredictable style of radio. The addition of Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive lineup of Latino programming in radio today.
"I am honored SiriusXM believes in me. As I tell my listeners, 'We came to succeed.' And now, as we step up to a new level, I will be doing that on the biggest radio platform possible," said Eddie 'Piolin' Sotelo. "I can't wait to fly free and for the first time be truly available coast-to-coast. I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile. I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country."
"Piolin's fans nationwide are loyal and supportive, and we are thrilled to welcome Piolin back to radio," said
, President and Chief Content Officer, SiriusXM. "With our growing Latino audience and our national reach, SiriusXM's 'Piolin Radio' will truly be coast to coast. Piolin will draw subscribers and advertisers alike, and represents our commitment to bring the best and most comprehensive lineup of Spanish-language radio programming to a nation of listeners."
Piolin will host the live, four-hour call-in show, expanding on the format that made him the most popular Latino radio host in
the United States
. Building on the fast wit and humor he is known for, "El Show de Piolin" will include lively discussion of the day's events, surprise interviews with celebrity guests, listener call-ins, pranks, music and much more. He will welcome a wide range of guests--
stars, musicians, athletes, comedians and politicians. His previous guests have included President
, First Lady
, and Mexican President
Enrique Pena Nieto
, and entertainers
, as well as legendary athletes Oscar de la Hoya and
. As always, he will also take on weightier subjects such as immigration reform and voter registration, issues he unwaveringly advocates.
His exclusive show and the channel, Piolin Radio, will launch on SiriusXM later this year. Piolin Radio will cover the spectrum of entertainment. Details on launch date of the channel and Piolin's daily show will be announced soon. Piolin's channel joins the expanding Spanish-language programming lineup on SiriusXM. Later this year, Piolin Radio will join the SiriusXM lineup of  Spanish-language satellite channels offering a variety of commercial-free music, plus talk, entertainment, and sports, including play-by-play of Major League Baseball games. This is part of SiriusXM's commitment to reach a national audience of underserved Hispanic listeners.