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Canada's Largest Sporting Goods Retailer Signs Partnership Agreement With Benoit Huot

MONTREAL, Aug. 12, 2013 /CNW/ - The Canadian Tire Family of Companies and Canadian Tire Jumpstart Charities welcomed Benoit Huot to its team today with an announcement and swimming clinic for children in Montreal, Quebec.

Benoit, winner of nine Paralympic Games gold medals for Canada in swimming, is an inspiration to people in his home province of Quebec and across Canada. The two-year partnership will deepen Canadian Tire's connection to community sport.  Benoit will serve as an ambassador for Jumpstart, which helps children in financial need participate in sports and recreational activities.

"Benoit and the Canadian Paralympic team inspire us with their passion and their relentless focus on achieving their dreams and improving their lives through sport," said Jean Parisien, Canadian Tire Vice-President, Quebec Region. "We all wish Benoit the best of luck as he competes in the International Paralympic Committee Swimming Championships in Montreal this week," he added.

"Canadian Tire is one of the strongest brands in the country and I am happy to join the Family of Companies," said Benoit Huot. "Canadian Tire supports athletes of all skill levels, whether they are starting out on the playground, or competing at an international level. They recognize that sport has the power to unite families, communities and the entire nation."

The announcement is an extension of the sport partnership announcement made earlier this year that positioned Canadian Tire, Sport Chek and Sports Experts as premier partners of the Canadian Olympic Committee and confirmed partnership agreements with the Canadian Paralympic Committee.

The partnership announcement was made today during a swim clinic hosted by Benoit and sponsored by Canadian Tire at the Jean-Claude Malépart Centre on Ontario Street in Montreal. Carole Poirier, MNA for Hochelaga-Maisonneuve and first Vice-President of the Quebec National Assembly, was on hand for the announcement.

Sport enriches family life and helps build communities. The Company supports amateur athletes and active families from playground to podium because it knows what it takes to succeed in whatever sporting activity Canadians choose and because it believes in the power of sport.

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