Time Warner Cable (TWC) today announced that the company is the recipient of two Emmy® Awards for Technology and Engineering for 2013. The announcements were made by the National Academy of Television Arts and Sciences in letters to the company dated July 22, 2013. The first award recognizes Time Warner Cable’s “Pioneering Work in Implementation and Deployment of Network DVR (NDVR).” The second award recognizes the company’s efforts in “Pioneering Development of Video on Demand (VOD) Dynamic Advertising Insertion.”
Emmy Win: Pioneering Work in Implementation and Deployment of Network DVR (NDVR)
NDVR enhances the time-shifting convenience that DVR brought to video customers, by recording and storing multiple linear channels in “the network” rather than by deploying mass-storage devices in consumers’ homes. Even before the successful launch of the DVR set-top, the cable industry had a desire to have a NDVR product. TWC was the first to develop much of the underlying technology with the company’s Mystro TV effort, which began in late 2001. Generally, the technology enables different consumer experiences: to act as a remote site for customers, making individual recordings of their selected programming (known as RS-DVR), and to simultaneously record many channels and permit enabled consumers to have flexible access to recorded programs, including, but not limited to, ‘Start Over’ programs that were recorded prior to consumers’ viewing. TWC continues to lead in the discussions with programmers on how to make NDVR a valuable service—not only for customers and cable companies, but also as a benefit to content providers.
Emmy Win: Pioneering Development of Video on Demand (VOD) Dynamic Advertising Insertion
Video consumers want access to a large library of high-quality video content—on their time and schedule. The challenge was to create a VOD-based ecosystem that rewards content owners for contributing to that large library of high-quality, on demand video. Time Warner Cable helped to create a world in which content owners monetize their content with the dynamic insertion of national ad campaigns into millions of hours of VOD content per month.