From negative online reviews to lost customers, many businesses understand the potential impact of a dirty restroom, but a recent poll conducted by Cintas Corporation (NASDAQ: CTAS) highlights what contributes to a user’s perception of a dirty restroom. The survey, conducted online by Harris Interactive from July 11-15, 2013 among 3,130 adults ages 18 and older, revealed 93 percent of respondents would consider a public restroom as dirty if it had dirty or sticky floors. Respondents also noted that un-flushed toilets (90 percent), odor (89 percent) and overflowing trash cans (88 percent) would also make them perceive a public restroom as dirty.
“Consumers have a choice where they do business, and oftentimes, the difference between a dirty and clean restroom can cause them to take their business elsewhere,” said Dave Mesko, Senior Director of Marketing, Cintas Corporation. “This research helps businesses understand what factors contribute to the perception of a dirty restroom, such as the lack of essential supplies, so they can focus on neglected areas and better meet users’ expectations.”
Survey respondents identified the following restroom issues as contributors to a dirty restroom:
|Paper towels or toilet paper on the floor||80 %|
|Lack of toilet paper||67 %|
|Empty soap dispensers||55 %|
|Water around the sink area||42 %|
|Old or outdated soap dispensers||29 %|
In addition, respondents cited broken doors or toilet seats, dim lighting, graffiti, dirty fixtures, soiled toilet seats and water or urine on the floors as contributors to a dirty restroom.