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Imation (NYSE:IMN), a global data storage and information security company, today unveiled the Imation Storage Solutions Channel Program. Using the award-winning Nexsan™ channel program as its foundation, Imation’s program opens opportunities for expanded sales, marketing and lead generation services for value-added resellers, systems integrators and managed service providers that offer Imation’s Nexsan storage solutions.
The program is being launched in conjunction with the re-branding of Nexsan as Imation’s storage solutions portfolio, including an updated website, emails and the introduction of the “Nexsan by Imation” logo, which links Nexsan solutions to Imation’s decades of experience and innovation in data protection.
Imation acquired Nexsan at the end of 2012, and then worked closely with members of the Nexsan Partner Program to ensure a smooth and profitable transition to the Imation Storage Solutions Channel Program. The Imation Storage Solutions Channel Program is built from the best of the award-winning Nexsan partner program, including LeadGuard opportunity registration, industry-leading margins and SPIFFs, training, lead management tools, a wealth of sales and marketing tools and training.
In addition, the Imation program adds a new Executive tier that opens opportunities for Nexsan partners who meet key sales criteria to engage enhanced business development and marketing support from Imation, including:
Lead Qualification Telemarketing Resources: Access to a number of hours from Imation’s Nexsan-trained telemarketing professionals.
Marketing Development Funding: Priority access to additional marketing support and customized collateral and campaigns.
Web Content Syndication: Ability to leverage pre-built web pages to quickly enhance a partner’s web presence, and storage-related content to nurture leads.
Quarterly Business Reviews: Regular discussions of business initiatives and results to adapt programs and shift resources to ensure success.
“We heard the voice of our customers loud and clear: the Nexsan Partner Program has a strong reputation among value-added resellers and solutions integrators. With the Imation Storage Solutions Channel Program, we integrate the Nexsan Partner Program with Imation’s international scope and channel expertise, and open opportunities with our partners for deeper engagement to increase and accelerate sales,” said Mike Stolz, vice president of marketing and technical support for Imation’s Nexsan storage solutions. “As the global Imation Storage Solutions Channel Program, existing and new partners can expect to work with us on developing a strong sales pipeline and shorter sales cycles.”