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Groupon and Tesla in Moon-shots on Earnings Beats

Lamar Advertising (LAMR - Get Report) ($44.00) beat estimates by a penny earning 22 cents a share. The stock closed Wednesday at $44.03 just above its 50-day and 200-day SMAs converged at $43.97 and 43.82. Lamar opened Thursday at $44.75 was followed by a day's low at $42.73. The hold rated outdoor advertising company has an annual value level at $40.93 with a quarterly pivot at $43.01 and semiannual risky level at $48.85.

Transocean (RIG - Get Report) ($48.58) matched estimates earning $1.08 a share. The stock closed Wednesday at $48.48 and traded between $47.67 and $49.30 on Thursday. The hold rated provider of offshore drilling services has a weekly value level is $46.46 with a monthly risky level at $53.71.

Tesla Motors (TSLA - Get Report) ($153.48) beat estimates by 10 cents narrowing their loss to 26 cents a share. The stock closed Wednesday at $134.23 and Thursday's moon-shot was to an all time high at $158.88. Tesla is a bubble stock with a sell rating so we don't know how high is too high. The maker of luxury electric vehicles joined the ranks of publicly traded companies in July 2010, so there is not enough price history to have semiannual or annual value levels or risky levels.

Stocks taken to the woodshed:

Elizabeth Arden (RDEN) ($33.56) missed estimates by 22 cents earning 10 cents a share. The stock closed at $40.29 on Wednesday and gapped lower on Thursday to a day's low at $30.37 on its trip to the investor woodshed. The retailer of prestige beauty products has a buy rating with annual value levels at $28.83 and $27.92. Failure to hold my semiannual pivot at $44.19 provided an early warning on July 26.
[Read: <a target="blank" data-add-tracking="true" href=""><em> The Real Reason You're Getting Charged Extra Airline Fees </em></a>]

Silicon Graphics (SGI - Get Report) ($15.05) beat estimates by 5 cents in afterhours trading on Wednesday. The company missed on the revenue line causing the stock to plunge to the investor woodshed on Thursday. Wednesday's close was $19.90 and Thursday's low was $14.91. The provider of clustered computing services had a sell rating making the stock extremely vulnerable on bad news. This morning the stock has been upgraded to hold. My annual value level is $8.06 with semiannual pivots at $16.61 and $18.48. On Tuesday the stock traded to a new multi-year high at $20.97 vs. this month's risky level at $21.12.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Richard Suttmeier has an engineering degree from Georgia Tech and a master of science from Brooklyn Poly. He began his career in the financial services industry in 1972 trading U.S. Treasury securities in the primary dealer community. In 1981 he formed the Government Bond Department at LF Rothschild and helped establish that firm as a primary dealer in 1986. Richard began writing market research in 1984 and held positions as market strategist at firms such as Smith Barney, William R Hough, Joseph Stevens, and Rightside Advisors. He joined in 2008 producing newsletters covering the U.S. capital markets, and a universe of more than 7,000 stocks. Richard employs a "buy and trade" investment strategy and can be reached at
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