NEW YORK ( TheStreet) -- Twitter co-founder Jack Dorsey made an appearance on CNBC's "Twitter Revolution" documentary Wednesday night.
Dorsey talked about the culture of innovation he's part of in San Francisco. In those few seconds, Dorsey reaffirmed an opinion I expressed in April: He or somebody like him
should be the next CEO at Apple (
). Scratch that ... He or somebody like him
should have been
named CEO of Apple when Steve Jobs resigned.
Chirp me all you want, but soon -- mark my words -- the financial, tech and mass media will turn the heat up on Tim Cook and, subsequently, ask when will Apple fire him and who will be his replacement.
Apple's Board of Directors went all-in Tim Cook. That was a mistake.
However, entrepreneur Nathan Hangen said it best in response to me on Twitter:
But, soon, as
Cook's impotent leadership
increasingly shows itself for what it is -- a roadblock to Apple's quest to maintain its dominance -- the company will have no choice. Operating on
and turning 2013 into
The Year of the Copycats
Apple playing the opposite role Steve Jobs had it playing in 2011
simply will not fly for much longer:
I hope you watched that
If you watch it, I'm not sure how you can look at yourself in the reflection of your smartphone and not absolutely agree with the sentiment I have been expressing -- articulated in many of the links presented earlier in this article -- that Apple remains dominant almost by default today, but cannot possibly remain great on Tim Cook's watch.
The most common, yet ultimately shallow logic in response to my take is some variation of
Steve Jobs "handpicked" Tim Cook for the CEO Job so how can you second guess it?
First, I don't believe the company line. When Steve Jobs resigned and Apple named Tim Cook CEO here are key portions of the company
"Steve's extraordinary vision and leadership saved Apple and guided it to its position as the world's most innovative and valuable technology company," said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. "Steve has made countless contributions to Apple's success, and he has attracted and inspired Apple's immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration."
Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.
a nice summary of the conversation Tim Cook claims went down between he and Steve Jobs when Jobs apparently told Cook
We can't have a Walt Disney situation here. We need a professional CEO transition. You're the guy. Don't do what I would do, just do what's right. Now pass me the prototype motion-detector remote control and leave
. That exchange has gone down as legend. Whether it actually went down that way, I don't claim to know. But, there's no question in my mind that it's about as good as urban legend.
If that's indeed what Jobs wanted, it's the worst decision he ever made in his life.
A few folks consider Jobs such an egomaniac they think he named Cook CEO because he knew he couldn't handle it. This was a way to enhance the power of his (Jobs') own legacy even more. (And, given how so many AAPL fans posthumously disrespect Jobs, I can sort of see why). That said, I'm not sure I can quite get with the overall theory.
It's probably a bit more accurate that it didn't happen in a perfectly-scripted one-on-one encounter between a Steve Jobs Tim Cook
thought was getting better
. It's all too Hollywood. And, as it plays out, the story appears headed for a tragic ending. (Again, read the links; we provide them as to not have to illustrate support for our positions repeatedly).
Watch the YouTube. Think hard about what Jobs said. Listen to his words. Compare them to history, reality and what you hear come out of Cook's mouth. Can you, in good conscience, not consider Apple the poster child for 2013: The Year of the Copycats? Dividend/buyback. iTunes Radio. And the apparently forthcoming cheap iPhone and larger screen smartphone.
Then catch what Jack Dorsey said to CNBC's Carl Quintanilla about creating things. About being an entrepreneur. Compare them to Tim Cook's rhetoric that doesn't come from the heart; rather, it's straight out of copy from Apple's marketing department.
Have an honest go with yourself (I'm not even British) and tell me that Jack Dorsey -- or somebody like him -- wouldn't have been a better choice as Apple CEO. And ask yourself why in the hell did Tim Cook get the job in the first place. If you think it's because of Steve Jobs, you'll believe anything they tell you.
Written by Rocco Pendola in Santa Monica, Calif.