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Quick Take: Expect Mixed July Retail Sales

NEW YORK (TheStreet) -- Retailers will begin reporting July same-store sales figures, but should investors be worried? Stephanie Link and Lindsey Bell look at what investors should expect.

After American Eagle Outfitters (AEO) cut its profit outlook for the second quarter earlier this week, doubt has increased about whether retailers have what it takes going into the back-the-school season.

However, Link said the results should be mixed and that American Eagle was likely losing market share to Aeropostale (ARO), which has an improved marketing scheme and new product line.

She added that the retailers have been an extremely strong group in 2013, but that investors need to be stock-specific. For example, Coach (COH) reported poor earnings, while Michael Kors (KORS) reported great results.

Consumers have demonstrated that they are very selective about where they shop. Improved labor data and higher wages should help to offset higher prices at the pump, meaning consumers will continue to spend.

Although they aren't immune to a weakening market, Link said she continues to like Costco (COST) and The Gap (GPS) for the long term.

Action Alerts PLUS, which Jim Cramer and Stephanie Link co-manage as a charitable trust, owned shares of COST and GPS.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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