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SED Hosts Cutting Edge Reseller Event In Atlanta Partnered With Lenovo And Microsoft Around Touch Technology

SED International Holdings, Inc. (NYSE MKT: SED), completed its first Touch focus group partnered with Microsoft and Lenovo July 18 th in Atlanta. This cutting edge event hosted reseller companies from various geographic regions to discuss opportunities around the growing SMB touch market. The benefits of the event went far beyond information sessions alone and extended into business planning geared towards equipping resellers with the knowledge and marketing resources needed to dominate in the emerging and exciting touch market.

The sessions kicked off with Dan Shapero, Founder ClikCloud, providing a research overview and market trends driving touch technology. Dan brought a wealth of expertise in devising go-to-market strategies for the technology industry. Dan has a proven track record of driving revenue growth, and his enthusiasm, energy and ability to execute have benefited a wide range of hi-tech companies. Dan and Robert O’Malley, SED’s President and CEO, co-authored a whitepaper titled “Is Your Business Built for Touch?” which was released at the event.

“SED is really taking the lead in driving awareness, understanding, and readiness of its VAR partners on the opportunities surrounding touch devices. This event was a great combination of insightful information delivered directly from Microsoft and its partners, and interactive discussion among all the participants. Our VAR attendees seemed to really embrace Microsoft’s message around the market opportunities surrounding Touch devices. Microsoft looks forward to being a part of SED’s next Touch event,” said Vic Barakat, Senior OEM Distributor PAM, Microsoft Corporation.

Microsoft’s Bret Rohloff, OEM Technical Marketing Lead, led an interactive discussion on touch infrastructure from an operating standpoint. That discussion was followed by Chun Lee, Lenovo US Distribution Leader, taking the group through touch technology from Lenovo’s perspective. Lee’s session covered Lenovo’s exciting array of hardware and the market opportunity driving touch.

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