Among the first to get this fresh new look are the mall stores in Manhattan Mall in New York and Plaza Las Americas in Hato Rey, Puerto Rico, both of which opened in July. RadioShack began testing the new "low touch" format, which requires minimal investment with maximum impact for consumers, in May at a "living lab" located on Camp Bowie Blvd in Fort Worth, Texas."Low touch" stores reflect a cleaner, brighter environment; visually appealing open floor plans with low-profile fixtures; powerful brand statements around ownable business categories; improved product placement – with headphones, speakers and digital fitness greeting customers at the front and mobile phones displayed by manufacturer with accessories along the wall; a generous DIY section to serve the Maker movement; fresh new merchandising featuring lifestyle images; and the refined product assortment the company has discussed in recent weeks.
RadioShack Opens Third Concept Store In New York Area; Begins Rolling Out New, Scalable Store Format Around The Country
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