Among the first to get this fresh new look are the mall stores in Manhattan Mall in New York and Plaza Las Americas in Hato Rey, Puerto Rico, both of which opened in July. RadioShack began testing the new "low touch" format, which requires minimal investment with maximum impact for consumers, in May at a "living lab" located on Camp Bowie Blvd in Fort Worth, Texas."Low touch" stores reflect a cleaner, brighter environment; visually appealing open floor plans with low-profile fixtures; powerful brand statements around ownable business categories; improved product placement – with headphones, speakers and digital fitness greeting customers at the front and mobile phones displayed by manufacturer with accessories along the wall; a generous DIY section to serve the Maker movement; fresh new merchandising featuring lifestyle images; and the refined product assortment the company has discussed in recent weeks.
RadioShack Opens Third Concept Store In New York Area; Begins Rolling Out New, Scalable Store Format Around The Country
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.