ComScore released its June 2013 smartphone market share survey for the U.S., and Apple is on top, outselling every other hardware manufacturer by a wide margin. The research firm noted that nearly 142 million people in the U.S. owned smartphones (accounting for 59% market penetration), up 4% since March.
Apple was the top manufacturer for U.S. smartphone subscribers, capturing 39.9% of the market, gaining 0.9% since March. Samsung gained 2% since March, coming in second with 23.7% of the market. HTC, Motorola and LG rounded out the top five, with market share of 8.5%, 7.2% and 6.6%, respectively.
It's not a surprise that Android continues to remain the top operating system in the U.S., with 52% of the market. It is a surprise to some, however (not to me), that given all the negative attention Apple has received in the media and on Wall Street, the iPhone maker not only is the top original equipment manufacturer (OEM) in the U.S. but that it gained market share as well.Apple shares were trading slightly higher Thursday, up 0.19% to $462.80. It's highly likely that Apple's OEM, and perhaps even its operating system market share, will increase in the U.S. as Apple gets ready to release a new iPhone. The iPhone 5S, as many are dubbing it (Apple has not confirmed the device exists), is slated to incorporate fingerprint technology as well as several other new features, including a newly revamped iOS which Apple unveiled in June. Apple is also rumored to be releasing a low-end iPhone, dubbed the iPhone 5C, in an attempt to stave off losing market share worldwide to Android-based phones. It's expected the low-end iPhone will cost around $330 pre-subsidy, but Apple has not confirmed the device's existence nor pricing yet.
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