BATTLE CREEK, Mich.
Aug. 8, 2013
/PRNewswire/ -- Rice has long been an important food staple, dating back as far as
Today, rice is essential to the diets of much of the world's population, and a major ingredient in many of the foods produced by Kellogg Company, including
and other brands.
As a significant user of medium grain rice, Kellogg is working closely with the farmers who nurture rice from seed to harvest for many years, investing in rice breeding programs and partnerships.
Kellogg's Rice Master Grower program is a voluntary program designed to help growers adopt good agronomic practices, encourage sustainable growing methods, and understand the connection between sustainability and profitability. Launched in 2012, the program is a joint effort of Kellogg Company, the
Louisiana Rice Mill
, and the
Louisiana State University (LSU) AgCenter
, which runs the program.
"One goal of the Rice Master Grower program is to strengthen long-term environmental benefits and economic well-being among farmer communities," said
, Kellogg chief sustainability officer. "The Master Grower program helps to ensure a continuous supply of rice for Kellogg foods, as well as drive environmental improvements in rice production."
Kellogg recently recognized several growers who participated in the program, as part of the 104
Annual LSU Rice Field Day, held in
The Company awarded growers with Platinum, Gold, Silver or Bronze certification, based on the demonstrable improvements to their growing practices. Among the qualifications for certification were tillage practices, soil testing methods, seeding rates, fertilizer management, irrigation, integrated crop protection management, and harvest yield.
Among the growers recognized on
during the Master Rice Grower Appreciation Dinner: Platinum-certified growers
; and Gold-certified growers
"We congratulate these growers, their families, and their teams for their commitment and contribution both to this program and to sustainable practices," said Holdorf. "Through the Rice Master Grower program, we continue to build important relationships with rice farmers, in partnership with
and Louisiana Rice Millers, so we can learn about their practices and the sustainability improvements being made, and work together to drive future improvements."
About Kellogg Company
- @KelloggCompany Master Rice Program helps growers use more #sustainable rice agronomic practices, recognizes leading growers
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of
, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®,
and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our
Breakfasts for Better Days
™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit
SOURCE Kellogg Company