Millennial Media (NYSE:MM), the leading independent mobile advertising and data platform, today announced a new strategic partnership with Adsmovil, the principal mobile ad network in Latin America and the U.S. Hispanic markets, extending its media platform into South America, Central America and Mexico. With this deal, Adsmovil, a Cisneros Group company, will commercialize Millennial Media’s mobile advertising solutions in Latin America, enabling brands to engage consumers in the region.
“By partnering with Millennial Media, Adsmovil continues at the forefront of emerging trends in the Latin American mobile advertising industry,” emphasized Adriana Cisneros de Griffin, Vice Chairman & Director of Strategy of the Cisneros Group of Companies. “This partnership has great potential for all parties involved, presenting tremendous opportunities not only for Adsmovil and Millennial Media, but for all the advertising agencies and brands in the region as well.”
With more than 400 million mobile users in Latin America, and smartphone penetration expected to reach almost 40 percent by 2016, according to eMarketer, Adsmovil will tap into Millennial Media’s first party data to enable brands to target these consumers on more than 45,000 sites and apps.
“Mobile is a global medium, and expanding into Latin America was a natural next step for our platform,” said Paul Palmieri, President and CEO, Millennial Media. “Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities to engage consumers on mobile, and I'm excited about the things we will be accomplishing together in the region.”Since its founding in 2006, Millennial Media has achieved a solid market leadership position through innovation and an exclusive focus on mobile advertising. Its business is built upon unparalleled data and technology, strong partnerships with global media and application developers across all operating systems, and trusted relationships with the world’s top brands.