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LifeVantage Appoints Chief Marketing Officer

SALT LAKE CITY, Aug. 7, 2013 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, announced today that David Toda, the company's President of LifeVantage Japan and General Manager Asia Pacific has accepted a role as global Chief Marketing Officer for the company. Mr. Toda will retain his responsibilities as General Manager Asia Pacific, overseeing operations in Asia, but will relinquish day-to-day control of the company's operations in Japan. Effective immediately, LifeVantage will begin a search for a country manager to oversee day-to-day sales and operations in Japan.

Mr. Toda has a deep background in marketing and management. Prior to joining LifeVantage, Mr. Toda served as Vice President, Chief Marketing Officer of Amway Japan from March 2011 to October 2012. Prior to joining Amway Japan, Mr. Toda served in a variety of capacities with Quicksilver Japan, including as President and Representative Director. Before Quicksilver Japan, Mr. Toda was Chief Marketing Officer of Adidas Japan K.K. Prior to joining Adidas Japan K.K., Mr. Toda served in management positions with Nike, Inc., J. Walter Thompson Japan Limited and Visa International Asia-Pacific. Mr. Toda holds a Bachelor of Arts degree in Economics from the University of Washington.

"We are excited to have David take a more global role with the company and to lead our world-wide marketing efforts. His experience guiding global brands is impressive and we believe he will add even more value to LifeVantage in this role. We appreciate David accepting this opportunity to take LifeVantage to the next level and believe he has the strategic and tactical acumen to continue to elevate our marketing efforts," said Douglas C. Robinson, President and CEO.

"I am convinced that we have a great opportunity to continue our growth in the coming years. I believe that my extensive marketing experience will allow me to take the company's brands to a new level of recognition and significance in the global market," commented Mr. Toda. "I am very excited to be given the opportunity to apply my experience even more broadly than in the role in Japan and Asia Pacific."

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