NEW YORK ( TheStreet) -- A pair of Tweets from CNBC's Carl Quintanilla caught my eye Wednesday morning:
Last fall, that same survey showed: @facebook 42%, @twitter 27% #TwitterRevolution— Carl Quintanilla (@carlquintanilla) August 7, 2013Because it tends to consist of poorly-conducted, horribly unscientific survey methods, I'm generally skeptical of "research" that comes from Wall Street analysts. That said, I'm willing to suspend my PhD-dropout snobby skepticism because Quintanilla, who spent the better part of this year working on a highly-anticipated Twitter documentary that premieres tonight on CNBC (I can't wait to watch), felt the data warranted mention. I assume he has come across other information -- quantitative and qualitative -- that supports something that has become accepted throughout much of pop society: Twitter is fast becoming the go-to social network among "young people." The widely-accepted, albeit intuitive corollary to that, of course, is that Facebook (FB - Get Report) use and interest wanes among these elusive and reportedly fickle "young people." The perceptive reader can tell I'm not sold on this notion. My own experience with Facebook -- empirically and anecdotally -- tells me otherwise. First, nearly half of the audience that "LIKES" TheStreet's Facebook page is between the ages of 18 and 34 years old. That's quite impressive, particularly for a Website that tends to skew considerably older. Second, Facebook advertising deserves a lion's share of the credit for TheStreet's reach into that 18-34 demographic. Not only are they coming to us for news, information and entertainment, they're engaging with us and turning into advocates (that's an annoying social media, marketing buzzword) for our brand (buzz, buzz). Third, take a look around. I don't care where you are. In line at a Justin Bieber concert, at the movies, at a hockey game, checkout at the supermarket, rafting in the middle of the Indian Ocean -- look over the shoulder of the person manipulating their smartphone. If you don't find Facebook open, it's on the first page of most devices. (Granted, my use of the word "most" is "horribly unscientific"). Depending on how you measure it, Facebook has become more ubiquitous than Google (GOOG) the verb, Apple's (AAPL - Get Report) iPhones and iPads, Amazon.com's (AMZN - Get Report) cardboard boxes and, when they saturated mailboxes, Netflix's (NFLX - Get Report) sexy red envelopes. Entire discussions I overhear -- often many times a day -- revolve around how whatever the subject is was situated on Facebook.
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